Share 
   

How photography and video can supercharge public relations

The world of influence marketing continues to grow in sophistication. PR and communications professionals know only too well that media releases are no longer as effective as they once were. Today’s ideal is the production of ready-to-run content that facilitates journalistic investigation and storytelling.

Read More

Corporate portraits are much more than selfies

The corporate portrait has become an important asset for people at all levels of business today. From LinkedIn to annual reports, the corporate portrait describes a individual's corporate persona – sometimes called a personal brand.

Read More

Inspiring images: the fuel for project return on investment

Australia is in the midst of an infrastructure and construction boom, driven by population growth. Gaining positive publicity and attention within the volume of activity is becoming harder. High quality imaging content provides a compelling, simple and relatively low-cost solution.

Read More

The value of industry knowledge in high-risk environments

Infrastructure, construction, mining and manufacturing are complex industries with workplaces that contain many unique challenges and dangers. It’s a place where professionals who understand the landscape are highly valuable partners.

Read More

Imaging Procurement - How to value the intangible

Procuring photography and imaging suppliers isn’t simple. Unlike products with a specification, quality imaging is driven by creativity. This blog post is designed to help procurement managers and those involved in the selection of suppliers of photography, video, time-lapse and drone imaging content. It discusses methods for effectively assessing the array of tangible and intangible aspects of creative imaging.

Read More

The upgraded Wynyard Station: Photo and imaging content

The recently upgraded Wynyard Station is a large and important public infrastructure and construction project that has dramatically improved the transport experience for city travellers.

Read More

How to plan for compelling time-lapse photography

“Almost every third assignment we now undertake has a time-lapse photography component”, says Chris Shain, co owner of specialist photography business, Images for Business. “This is because our clients, particularly those in industry, infrastructure, engineering or architecture are realising the wide and growing benefits time-lapse can make to their organisations.”

Read More

Communicating architecture through an inspiring image

 “Dealing with architecture brings me very close to the state of mind required to make pictures. One also needs an old seeing eye, appropriate reflexes which embrace sensitive observations coupled with appropriate emotional responses.”

 - Max Dupain (1911-1992)

Read More

The importance of crafted images in annual reports

The annual report is an obligatory communication to an organisation’s immediate and interested stakeholders. Whether a public company or not for profit and/or non-government organisation the most recent history of the organisation’s performance is recorded in accord with specified regulatory reporting requirements.

Read More

Secrets to selecting images for a stand out website

We’ve just completed what has been quite a cathartic experience for Images for Business – the selection of images for our new website. The fundamentals of website build, ie; content management, sitemap, graphic design, functionality, user relevance and ease and SEO all seem to have been easy compared to the task of determining the right images. So we got to thinking are we necessarily alone here? We looked at the websites for those businesses we have been customers for in the past week and came to the conclusion that we were not.

Read More

About this blog

Imaging inspiration

The Images for Business blog provides inspiration and ideas for using images as compelling marketing and communications content for business.

  • Bringing brands, projects and products to life
  • Show progress and achievements
  • Demonstrate results
  • Add polish to communications
  • Improve website performance
  • Attract customers
  • Inspire business stakeholders

Recent Posts